The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. Stakeholder mapping is the process of identifying key stakeholders (i.e. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. duquesne basketball staff; hubble homes amethyst; dangerous animals in seychelles Easyjet Analysis. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. References for EasyJet PESTEL / PEST Analysis. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). 2. analyze stakeholders by impact and influence. The Company operates through two segments: Airline business and Holidays business. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio The Stakeholder Map: For making a stakeholder analysis. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. Copyright 2023. professional specifically for you? The plans are underway to increase the fleet of this airline. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). In addition, they also offer faster turnarounds as there are fewer air movements. Building your map. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. Some of the risks associated with this plans are associated with the prevailing business legal and political environment. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). in 2004, the ordinance allowed a wage increase of 33%. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. in some countries, they are heavily one-sided, only taking into consideration rights of employees. To show where there may be areas of alignment or areas of opposition between stakeholders. I wrote an article with 20 Stakeholder Analysis techniques. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. The company strives to provide the best value by efficiency from all the functioning programmes across operations. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. I have a background as a Developer and Technical Architect. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. (732)548-0013/0015. That is in the event that the political and legal environment does not sustain the plans. Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. 2. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. easyJet has a cost advantage over its major competitors on the primary network that it operates. brand reputation, economy of scale, and cost control are key success factors of ba. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. The detailed complete set of references are available on request in the 'Complete report' on purchase. "Easyjet Stakeholder Mapping" Essays and Research Papers . Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. 1515 Paper (A+ . Process. Protecting and building brand awareness and consideration. Explains that ba is in a competitive lucrative position because of the high-high situation. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. Do you want us to design a market survey or write a market research report as per your specific requirements? Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). 3. Free EasyJet Essay Topic Generator. This enables the airline to be in a position of financing the projects that it may be having. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. The concept of easyJet is based on the belief that demands for short-haul air . Explains that there is no clear classification of the airline industry because it serves a broad purpose. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. Widely used in project management, stakeholder mapping is typically performed at the beginning of . A. D. Chandler, Strategy and Structure (Cambridge, Mass. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. How to create a stakeholder map in 3 steps. Forces model to analyze the competitive environment for easyJet. Pressure groups and government. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. This is because of the high costs which are associated with running the airline. The Y axis represents the spectrum of involvement from high at the top to none at the bottom. 1997. Better Essays. Changing priorities for consumers to drive ancillary revenues, 1. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Explains that british airways is committed to actively promoting diversity and understanding. Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. Page 8 of 50 - About 500 Essays Powerful Essays . The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. "EasyJet Company's Strategic Analysis and Marketing." You are free to use it for research and reference purposes in order to write your own paper; however, you Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). 2. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). "EasyJet Company's Strategic Analysis and Marketing." Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience.
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